Much like the fashion industry, retail bakery is driven by trends. The bright colors and exotic flavors of the famous French macaron have made it the haute-couture cookie of the bakery industry for more than a decade. While the trend hit the scenes in the early 2000s, the macaron has been around for more than 10 centuries. This rich history has proven that the macaron is a timeless delicacy that is set to remain a top contender in the bakery industry for years to come.
What is Le Macaron French Pastry?
Le Macaron, a macaron pastry franchise, has worked hard to spread the famous French dessert around the United States. The new year brings new trends, and the macaron remains relevant by fulfilling these consumer demands:
Millenials are now the largest group of consumers and their wants define market demands. More conscious of health than any generation before them, millennials are willing to spend more for quality ingredients. They prefer fresh products, real ingredients, and convenience. At just 80 calories each, the macarons we serve are naturally gluten free and contain no additives or preservatives. Full of flavor and made with love, our macarons offer millenials a health conscious pastry to satiate their sweet tooth. Seasonal flavors and gift boxes also answer the demand for variety and convenience.
Less is More
While the rise in health and wellness awareness is actively shaping the way American consumers think about food, the love of sweets is still alive and thriving. While consumers may never completely give up sugar, they are setting the trend that less is more. Mini-treats, or bite sized versions of common desserts, are now more accepted than overly-indulgent portion sizes. Le Macaron answers this demand beautifully with cookies that are compact in everything but flavor. Just a few bite-fulls, our macaron cookies are bursting with sweetness.
Just as Millenials expect transparency in their ingredients, they also look for brand transparency. Consumers today are more likely to purchase from a brand that is authentic and defined by a rich history and relevant mission. As Le Macaron is a bakery franchise with more than 10 centuries of history, our authenticity sticks out to consumers. Le Macaron customers love to learn about the historic fame of our cookies and enjoy indulging in the flavor of French culture.
Throughout the new decade, various new trends and consumer demands will hit the bakery industry. Luckily, Le Macaron is a pastry franchise defined by a product with a long history. Just as the delicate flavor has pleased palates for centuries, future consumers will continue to be delighted by the mighty macaron.
Stay on Trend with an Investment in Le Macaron
As a Le Macaron Franchise Owner, you’ll be poised to benefit from the macaron’s fame. You won’t have to worry about staying on trend, either. Le Macaron is the leading pastry franchise and we proudly stand by our French roots. Are you ready to taste success? Contact us today to get started.
Interested in a macaron business franchise? Check out our French bakery franchise opportunities!
Join the Macaron Craze Today
One bite of our macarons is a three-fold experience of delight, surprise, and flavor. A simple investment is all that's required to indulge in the sweetness of our cookies and the success of our bakery franchise. Contact us today to learn more about getting started.Next Page