Over the holidays, Le Macaron Founder, Rosalie Guillem, sat down with Franchise Chatter to discuss Le Macaron, how it was created, various challenges and opportunities that she's faced as an entrepreneur, what makes Le Macaron unique, and the new mobile kiosk opportunity that Le Macaron provides to their Franchise Owners!
Here is a sample of the interview that took place:
Franchise Chatter (FC): How was Le Macaron French Pastries created?
Rosalie Guillem (RG): I traveled to the United States from France frequently and ended up falling in love with the culture and the people in America. I knew I wanted to stay and bring my family here to give them every opportunity possible. I knew the best opportunity for us would be to create a business concept that America didn’t have yet.
My daughter, Audrey, and I began brainstorming and soon realized Americans often mistake the classic French macaron for another dessert. We knew this would be the chance to reunite our family while treating the American palate to the French macaron.
I teamed up with my daughter and together we decided to seek out a highly acclaimed French-trained pastry chef, along with Audrey’s husband who attended pastry school in France, to create an authentic macaron recipe capturing the spirit of French culture. Once we perfected our recipe, the first Le Macaron French Pastries opened its doors in 2009.
Now with more than 50 franchise locations open throughout the country, we have built a fan-following with guests traveling far and wide to our boutique cafés to enjoy handcrafted treats and a luxurious ambiance. Our menu has expanded to more than 20 flavors of macarons and French pastries, gelato, coffee, cakes, and eclairs.