Le Macaron Plans a Texas Takeover
Le Macaron is targeting the Lone Star State for its next takeover, with plans to open at least ten restaurants across the state of Texas. Although Texas might not be the first thought for a french pastry franchise, there are actually many benefits to opening stores in the state. Larger cities that already have Le Macaron locations, such as Houston and San Antonio, get a lot of tourism, which helps to boost the sales of these stores. In addition, Le Macaron is building a loyal customer base with Texas natives, as the word about the high-quality authentic macarons spreads.
The thriving economy and diversity of cultures in Texas makes the state an optimal place for Le Macaron French Pastries to grow,” adds Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “We are confident our versatile mobile cart franchise opportunity will give local entrepreneurs the opportunity to invest in the brand while reducing the high overhead costs that are often associated with opening a business. We look forward to working with franchise partners in cities like Austin, El Paso and Dallas to help give all Texas residents access to our little bites of heaven known as macarons.”
These ten Le Macaron locations are scheduled to open within the next five years, adding to the fifty already-existing locations.