Alternative Low Cost Options: Macaron Kiosks, Carts, & Cafes
A traditional Le Macaron French Pastries shop occupies 800 to 1,000 square feet of French elegance. However, years in the business has taught us that franchisees come in all stripes, and not every potential store owner sees themselves in a brick and mortar setup. Additionally, market trends and research have demonstrated the immense earning potential and success of alternative store options. Because of this, we’ve tailored our business plan to include alternative, low-cost options for the franchisee who doesn’t see themselves in a traditional cafe.
The two store alternatives that Le Macaron offers are macaron kiosks and carts which, we are happy to report sacrifice none of the sophistication or image that is found in our traditional, brick and mortar stores.
Macaron Kiosks vs. Carts
The difference between macaron kiosks and carts isn’t great but is different enough that each might appeal to a specific type of franchisee.
The mobility of carts makes them great for franchisees who like to ‘follow the action’ so to speak. If you enjoy a change of scene every so often, and would like to be at a birthday party one day and a wedding expo the next day, then the size and mobility of carts make them the perfect choice for you.
Unlike carts, most kiosks can be found indoors and are slightly larger. If you’ve been to a mall, then it’s likely that you’ve encountered kiosks and maybe interacted with a vendor or two. While kiosks are mobile, they tend to move around less than carts and are likely to set up in a particular place for a longer period of time.
Kiosks and carts are are perfect for the boots-on-the ground type franchisee who thrives on customer interaction. Because carts and kiosks are at eye-level with customers, you are able to draw in people who would have ordinarily walked by a brick and mortar store. This means that you can drum up as much business as you have the energy to put in.
If all the benefits of macaron kiosks and carts appeal to you, then you just might be a macaron kiosk/cart owner in the making. Fill out the form below to get in touch with us and find out more about our macaron kiosks and carts!