A Changing Industry

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A Changing Industry

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The Macaron Business Thrives In A Changing Industry

The Bakery Cafe industry is a relatively new segment of the market which means it is full of untapped opportunity. Inside this growing market the American population is more diverse than ever. With increasingly diverse tastes companies that are able to niche down and appeal to a specific demographic are winning consumers over. Our bakery shop franchise takes advantage of this growing segment of the market with its own niche concept. By targeting a unique corner of the industry, the macaron business, Le Macaron has very little direct competition. Add to this the fact that macarons are a distinct dessert with a growing fan base and you have a recipe for success.

Bakery Shop Franchise
Pastry Franchise

New Opportunity

The Bakery Cafe industry is a relatively new segment of the market which means it is full of untapped opportunity. Inside this growing market the American population is more diverse than ever. With increasingly diverse tastes companies that are able to niche down and appeal to a specific demographic are winning consumers over. Le Macaron takes advantage of this growing segment of the market with its own niche concept. By targeting a unique corner of the industry, our pastry franchise has very little direct competition. Add to this the fact that macarons are a distinct dessert with a growing fan base and you have a recipe for success.

Gluten-Free Growth

The macaron business not only taps into the growing bakery cafe industry, it also appeals to the gluten free market, a booming segment in the American food industry. Gluten-free products sales are expected to increase by 9.3% over the next 8 years. Macarons are naturally gluten-free which means that there is no sacrifice in flavor, textures, or quality when crafting a product that will appeal to the gluten-free market. With Le Macarons ability to tap into both the bakery cafe and gluten-free segments of the market we have found meteoric growth is quite possible!

Macaron Love

With changing tastes and the help of social media the Macaron has gained a new level of interest in the United States, even earning the nickname, “America’s Newest Dessert Darling.” The macaron is a beautiful dessert that photographs well for visual platforms such as Instagram, in fact there are entire hashtags with millions of posts dedicated entirely to the macaron. In the changing landscape of baking the macaron has captured American hearts.

Ease Of Entry

Le Macaron appeals to consumers new found taste for beautifully-crafted high quality desserts while allowing new business owners to tap into a market previously reserved for only the most skilled pâtissière. All of Le Macarons confections are crafted by our Master French Chef, Didier Saba and his team in Sarasota Florida, then flash frozen and sent out to each Le Macaron location. No on-site baking lowers the time and cost of building out a new location. The benefits continue into operation saving time and money that would have been spent producing the product. In a growing market with very little competition, our bakery shop franchise makes it easy to get started with your own macaron business.

Increasing Demand

The increasing demand for quality pastries and baked goods over the past several years has created a strong market for aspiring bakery cafe owners. This relatively new segment of the market is expected to grow as consumers become increasingly aware of their now options. This will afford business owners the opportunity to open new locations and continuing opportunities for increasing revenue.

A Fragmented Landscape

While the baking industry is already a strong sales market, it is also a fragmented landscape full of opportunity for new business owners. The top 50 largest retail bakeries in the country only account for 20% of the industries overall revenue. This means that there is plenty of room for small niche shops to thrive in the diverse and changing bakery market.

Times are changing in the baking industry. Niche bakery cafes that appeal to consumers’ changing tastes and desire for beautiful quality desserts are carving out their own piece of the multi-billion dollar baking industry pie. Want to find out more about owning your own macaron business with Le Macaron? Fill out the form below to get started.

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Interested in our bakery shop franchise? Learn more about the macaron business and check out available territories for our pastry franchise!

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